The Importance of Family-Friendly Benefits
In today’s dynamic corporate landscape, businesses recognise that nurturing a diverse and inclusive workplace is key to success. Family-friendly benefits have become an increasingly crucial element of human capital strategy, addressing the unique needs of expectant parents and their partners. At When Push Comes To Shove, we are committed to helping organisations foster an inclusive environment that values the well-being of every member of their workforce.
Remote Antenatal Classes for All Schedules:
Many businesses have employees who work night shifts, making it challenging to attend traditional antenatal classes during the day. Our remote antenatal classes are designed to bridge this gap. We understand that not every corporate employee can afford to take time off work for in-person classes, which is why our remote options allow parents to participate at their convenience. Furthermore we provide unique antenatal education which arms expectant parents with a deep knowledge of human rights in childbirth and how to navigate the system. Our childbirth outcome statistics are unparalleled!
The Rise of Family-Friendly Benefits:
According to the Willis Towers Watson’s 2020 Emerging Trends in Health Care Survey, family-friendly policies have played an essential role in the talent strategies of businesses. Nearly 59% of employers have found these policies to be vital over the past three years, with this figure expected to grow to 77% in the next two years.
Companies are increasingly recognising that family-friendly benefits align with their corporate strategy and mission, as well as their diversity and inclusion goals. These benefits help create a workplace where all employees, regardless of their family circumstances, can thrive professionally and personally.
Addressing Gender Disparities:
Women, in particular, often face unique challenges in the workplace. The Bright Horizons’ Modern Family Index reports that 42% of women fear that starting a family may negatively impact their careers, and 43% of highly qualified mothers leave the workforce.
Benefits for Everyone
Family-friendly benefits have far-reaching positive effects:
Good for Children: When parents have access to family-friendly benefits, they can spend more quality time with their children. This leads to positive outcomes, as recognised by UNICEF. Investing in early childhood development is one of the most effective ways to give children the best start in life, improving their abilities, skills, and productivity.
Good for Women: Family-friendly benefits can help organisations improve gender diversity and demonstrate their commitment to supporting women in the workplace. These benefits enable women to participate in employment while caring for their dependents. Access to high-quality childcare and early childhood development benefits contributes to reducing gender imbalances and promoting shared responsibilities between women and men.
Good for Business: Research suggests that family-friendly policies are linked to enhanced workforce productivity. Offering these benefits reduces absenteeism, increases employee retention, and lowers recruitment costs. It enables working parents, particularly mothers, to advance their careers, fostering employee engagement, morale, and a competitive edge in attracting, motivating, and retaining talent.
Promotes Employee Well-Being and Productivity:
Empowering families with comprehensive birth education and information not only reduces the likelihood of birth trauma but also fosters overall employee well-being. When expectant parents are well-prepared for childbirth and confident in their choices, they are more likely to experience a positive birth experience.
This positivity extends beyond the birthing experience and has a profound impact on their personal lives, including their bonding with their newborn, their relationships with their partners, and their mental and emotional health. As a result, employees who have had positive birth experiences are more likely to return to work with a sense of well-being and resilience.
In contrast, when employees experience birth trauma, it can have a detrimental ripple effect on various aspects of their lives, including their ability to perform at work. Birth trauma can lead to physical and mental health challenges, extended leaves of absence, and decreased productivity. Employees in survival mode, mentally and emotionally, may struggle to fully engage in their professional responsibilities.
By offering family-friendly benefits that empower expectant parents and reduce the risk of birth trauma, your company not only supports the physical and emotional health of your employees but also promotes a positive and productive work environment. Employees who feel supported during this significant life transition are more likely to be happy, engaged, and focused at work, contributing to a healthier and more vibrant corporate culture. These policies not only empower working parents but also promote gender equality and a healthier, more productive workforce.